How To Use Twitter Analytics

Social Media Analytics

But it will give you all the parameters you need to audit your own account. To use this tool, just enter the username of Twitter account you want to audit and click on “Get Analysis”.

Insights are a de facto replacement for the demographics panel, a section on Twitter Analytics that displayed bar graphs and charts of follower demographics. The demographics panel was meant to indicate subject preferences of your audience, helping to guide your content marketing strategy.

Knowing the audience is one significant step in Twitter marketing therefore, collecting data regarding their age, gender, demography, language, etc. is essential. Here are few major benefits of the platform that brand managers, marketers can utilize to gather more popularity, followers and engagement. Once you begin operating and using the analytics options, Twitter will bring in more updated data with time. social media strategy, you can get started by using the tools and tips we’ve discussed in this article. Over time, you’ll be able to gather information to constantly refine your strategy and make sure you’re getting the best possible results. A retweet happens when a user shares your tweet with their followers.

To access this data, click the small bar graph icon in the bottom-righthand corner of the tweet you want to analyze, as twitter analytics platform shown in the screenshot below. In the charts above, each bar or point on the graph considers the total from each day.

Social Media Analytics And Reporting Tips For Becoming A Data

After exporting the Twitter Analytics excel file, you can view various kinds of metrics related to engagements. When it comes to Twitter, you can’t rely on someone else’s experience. Since every marketer has a different target audience, their engagement ratio with respect to a tweet’s length might vary from yours. There would be a quick listing ofstatistics related to engagement rate, link clicks, retweets, likes, and more. Just like the above-mentioned insights, the duration for these twitter stats can also be changed. Analyze the peaks in the graph present on tweets tabto check on what days you received the highest impressions and then check what tweets made that happen.

Should you decide to try a new strategy for a month, monitor these metrics and compare them to your performance from the previous month. To get your hands on this data, head to your Twitter account, click on your profile picture in the top right corner, and click “Analytics,” as shown below. Online marketing is all about implementing ideas, measuring results, and constantly fine-tuning your techniques to get the most out of your time and money. Today, I’m going to provide you with an overview of Twitter Analytics.

You can use that window to view every tweet that mentions the search term. The search term can be a particular hashtag your brand uses, a dedicated Twitter profile, or a specific keyword that appears in a tweet. Examining engagement with your brand can be measured around a hashtag or just a phrase used by customers. There are a few advanced ways, but for a simple start, analysis can be conducted using a dedicated channel in TweetDeck. Twitter has also launched a calendar which shows when future world events are scheduled.

How does Twitter make money 2020?

How to Make Money on Twitter 1. Use Sponsored Tweets. Want to make money just for sending out a tweet?
2. Promote Affiliate Products on Twitter.
3. Promote Your Own Products.
4. Generate Traffic for Your Website.
5. Build an Email List.
6. Provide Customer Service.
7. Run a Giveaway.
8. Create Twitter Ads.
More items•

If there are certain days of the week that naturally get more impressions, then tweet more on those days. The interactions can be — likes, retweets, reply and clicks on hashtags, media, profile or links. It is the total number of times your tweet is seen by other Twitter users. Twitter offers brands a great opportunity to reach and engage with a large audience and increase brand popularity. Like many other high-end tools, Brandwatch offers sentiment (and even emoji!) analysis. What sets it apart from others is just how much data its capable of gathering.

Well, you can also measure reach on Twitter, and it has an interesting relationship with impressions. A Twitter contest is the quickest way to get more followers, improve your engagement rate, and increase brand awareness on the platform.

It’s not enough to blindly share your new blog posts and product updates, either. Twitter holds an opportunity to make your brand known and increase your sales. I am going to share with you the tools that are free and easy to use. Data in spreadsheet itself is meaningless unless you know what to look for. I am going to dig deeper into which day has the best engagement rate.

Twitter UK head of news Joanna Geary put together a Twitter collection of tools. Preselect tweets to be favorites or RT’ed based on rules you create. Grab any number of tweets and media elements, and place them all into a Storify collection that you can embed and share anywhere. Real-time reports on your response time, response rate, and performance based on industry social media trackers benchmarks. View all their activity via an inbox-style layout with nested updates. A native Twitter client for Mac OS X. Dashboard views of incoming tweets, lists, and searches, split across multiple tabs. A zoomable map that shows popular hashtags and terms from anywhere in the world with easy-click buttons to hone in on My City, My Region, and more.

  • Time of day appears along the horizontal axis of the heat map, while the days of the week appear along the vertical axis.
  • It also allows the manager to respond to those people, strengthening the brand impression.
  • This is because the tweets are visible in a chronological manner rather than any algorithmic order determining the most engaging of all.
  • Each square represents the time and day, with gradual color intensity representing the most impressions, and thus the most visibility.

You can reach out to the top influencers by retweet their tweets or replying them to create a connection. By connecting with influencers in the same niche, you can reach a larger potential audience and in turn gain new followers as well as customers. You have to find influencers who have the same followers as your potential audience or customers. I use buffer chrome plugin to schedule such tweets multiple times.

The most recent and most relevant tweets based on a keyword search. social media monitoring Also shows keyword volume, sentiment score, and other analytics.

Twitter analytics tool will provide the data for how you should do it. A well-chosen Twitter analytics tool will give you exactly the data you need to meet your desired business outcome. One of the most important features of Twitonomy is the comparison of two Twitter accounts. Moreover, you can track Twitter performance based on predefined keywords and perform an in-depth analysis of any Twitter account. A dedicated professional will help you track your hashtags or perform market research.